Getting the Right Message to the Right Customer.
When you, the advertiser, deal directly with the website publisher you have several advantages over advertising on large content networks:
- You get more for your money. There is no middleman taking a large helping.
- You get very targeted ads. Your ad can be designed to feature product(s) or services which are most likely to appeal to that websites visitors. The link from the ad can go to a page on your website (or a landing page on the publishers site if you don't have your own.) carefully designed to appeal to the visitors.
- There is no chance of click fraud. Since charges are a set monthly fee, the advertiser doesn't have to worry about click fraud.
- There are no unexpected costs. Since the budget is a fixed amount there is no chance of unexpected costs if there is a sudden surge of traffic or you make a mistake with your campaign parameters.
- You control where your ads are shown. There is no concern about ads for your business showing up on garbage sites in bad neighborhoods. MFA stands for Made for AdSense and there are lots of sites desgned to generate clicks on your ads by visitors who can't see any other way to get off the site.
We have published websites since 1998 and gradually build a collection of sites that rank well for a wide variety of topics.